Tubi’s Rise In The Streaming Market
Tubi, launched in 2014, is a free, ad-supported streaming platform that has gained significant traction in the crowded digital streaming space. Its success can be attributed to several key factors:
- Business Model: Free, Ad-Supported Streaming
- Unlike most of its competitors, Tubi offers completely free content in exchange for users watching ads. This model, known as AVOD (advertising-based video on demand), makes Tubi attractive to consumers seeking a no-cost alternative to subscription services like Netflix or Disney+.
- The low barrier to entry—no need to create an account or commit to a paid subscription—has allowed Tubi to attract millions of